Maisto International Inc. and Bburago are a popular toy brand of the May Cheong Group now bags a big agreement with Ferrari for an exclusive replica of their models. The Ferrari License was with Mattel Hotwheels but that came to a closure with this year end so Maisto ceased that opportunity and bagged the license. This is a good news for collectors who don’t have access to Hotwheels brand but the same comes as a big disappoint for collectors who are a diehard Hotwheels fans. The multi-year deal , commencing January 2015, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.
- As per the information provided in the Maisto’s website Roger Ngan, C.E.O. of MCG said in the press release “We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world, For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.”
The MAY CHEONG GROUP is a collection of affiliated companies working together to create innovative toy and replica products, they had an ongoing relationship with Ferrari for more than 25 years and the Italian model maker Bburago that MCG acquired has an even longer history with Ferrari. The agreement that comes into effect from January 2015, so MCG is all ramped to start production of Ferrari models at the earliest. Products will come out as Bburago Ferrari in Signature Series, Racing, Race and Play, and Ferrari Kids. But there are no words from the brands about the initial releases so we have to hold on till some official info.
Pics: 3d-car-shows.com, www.hotwheels-elite.com
Source: www.maisto.com
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